Celebrate Snack Time


FOR IMMEDIATE RELEASE                                                                              For more information:

Greer Hackett

The Zimmerman Agency




Tastykake® Debuts Kake chips™,

the Crunchy new WAY to celebrate SNack time

National snack cake brand’s new product introduces the tasty transformation of a timeless treat



PHILADELPHIA, Pa., September 25, 2017 – Snack cake brand Tastykake is thrilled to introduce Kake Chips, a new product that combines the crunch of a chip with the sweetness of cake. Available in two delectable flavors, Birthday Kake and Salted Caramel, the new offering hits retail shelves across the country on September 25.

            “With the launch of Kake Chips, we're thrilled to introduce our fans nationwide to a completely new and delicious Kake experience," said Brent Bradshaw, Flowers Foods’ vice president of cake marketing. "Kake Chips highlight Tastykake's wide variety of flavors and textures, and the convenient, resealable packaging makes them the ideal treat for on-the-go or at-home snacking.”

Tastykake’s Kake Chips achieve the ideal balance of sweet and satisfying, pairing the crisp texture of a chip with classic cake flavors. Made deliciously with zero grams of trans fat per serving, Kake Chips have no artificial flavoring or preservatives. The melt-in-your-mouth morsels of cake baked to a crunch are sweet additions to any pantry, while the portable packaging makes them ideal for on-the-go lifestyles. The multipack bags are also resealable, specifically designed to maintain freshness and ensure the last Kake Chip is just as delicious as the first.

            Tastykake’s Birthday Kake Kake Chips feature a birthday cake flavored crisp complete with colorful sprinkles, and the Salted Caramel Kake Chips deliver a rush of sweet caramel flavor with a deliciously balanced salty zing. Kake Chips are available everywhere Tastykake is sold for $2.99 per bag. These tasty twists on a classic treat provide the perfect indulgence to kick a craving or enjoy just for the fun of it. Visit www.tastykake.com or www.facebook.com/tastykake for more information.



About Tastykake:

A snack favorite since 1914, Tastykake offers a complete line of snack cakes, pies, cookies, and donuts available in supermarkets and other retail outlets throughout the East Coast, South, and Southwest. Celebrated for their freshness and quality, Tastykakes include such classics as Krimpets, Kandy Kakes and Juniors. One taste of a Tastykake and you’ll know why they have been a favorite of many for more than 100 years. Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the largest baking companies in the U.S. For more information on Tastykakes or Flowers Foods visit www.tastykake.com or www.flowersfoods.com.


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