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Corporate Profile & IR Contact

Tasty Baking Company (NasdaqNM: TSTY) is one of the country's leading bakers of snack cakes, pies, cookies, and donuts. The Company was founded in 1914 by Philip J. Baur and Herbert C. Morris. The Company manufactures its products out of two facilities located in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake™ brand name, including Butterscotch Krimpets®, Peanut Butter Kandy Kakes®, and Tastykake Sensables® , the Company's sugar-free product line. The Company distributes its products in its core geographic region through its direct-store-delivery system. The direct-store-delivery system is operated by more than 450 Independent Sales Distributors. The Company's core geographic region expands out from Philadelphia, Pennsylvania, west to Cleveland, Ohio; north to Northern New Jersey; south to Northern Virginia; and east to the Eastern Shore of Maryland. The Company also partners with third-party distributors to sell its product in regions primarily contiguous with its core market region. Tastykake products are well known throughout their distribution regions for freshness, great taste, and overall superior quality.

Growth Strategies

  • Build Brand Equity - The Tastykake™ brand has been around for over 90 years and is one of the Company's most valuable assets. Tastykake is supported with radio advertising, billboards, public relations, and sport sponsorships such as the Philadelphia Phillies & Philadelphia Flyers.

  • Deliver Product Innovation - Tasty Baking Company has consistently focused on introducing new products that delight consumers and meet their ever changing needs. Since 2005, the Company has launched several new and innovative lines, including Sugar Free Sensables™ and 100 calorie snack bars. In 2008, Tastykake reintroduced a line of low-fat products demonstrating its continued commitment to wellness.

  • Grow Core Route Sales - The Company has an extensive direct-store-delivery system of over 450 independently owned routes that service almost 16,000 stops each week. This network is a distinct competitive advantage for the Company. As the Independent Sales Distributors grow their businesses, sales at Tasty Baking Company grow as well.

  • Enter New Markets - Tasty Baking Company continues to expand the Company's distribution footprint through third-party distributors in geographic regions contiguous to its core market.

  • Drive Operational Excellence - Tasty Baking Company is focused on finding opportunities to increase operational efficiency. As the Company generates increased savings, the Company can reinvest in the brand and its direct-store-delivery system.

Corporate Contact

Chad Ramsey
Vice President, Financial Planning and Investor Relations
Contact via email